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How can Behavioral and Cognitive Psychology inform Personalization, Adaptation, and Recommendation?

by Zinayida Petrushyna last modified Jun 09, 2010 12:45 PM
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How can Behavioral and Cognitive Psychology inform Personalization, Adaptation, and Recommendation?

Posted by Zinayida Petrushyna at June 09. 2010
motivation: perspective are diferent depending on the context
each of us have different view based on our assumptions, knowledge
milos start the awareness test - did you see the moonwalking bear?
in some tasks we missed some information that doesn't relate to our task


pinker: our mind is made for fitness not for truth.
humans are predictabely make errors
2 kind of thinking are known: autoimatic system and reflective system
RS:continuous thoughts, reflective thinking
the survey was done beofre the summer school:31 participants from summer school answered the questions
the reason for the survey was to see how the question definition can influence the answers


there are several categories of biases
uneasy choices: infrequency - we don't a lof of experience with for example marriage that is why it is hard to make a decision about it
based of uneasy choice there are principles of choice architecture that can help us:
most of the people stay with the defaults, companies provide choice beneficial for them but not for customers
structure complex choices:it is better to ask somebody who has already make the choices
proposed solution: as always wins over RS - proposed solution - choices should be chosed by themselves in the system
in role project design of learning experiences are specified:recommendations, motivatioon of learner, supporting of self-regulated learners, supporting of collaboration, selection of choices
milos asks what is the opinion about choice architecture


student makes presentations of choice archiectures:
guidance and freedom is important to analyse default choice. for newbees the defaults should be availiable
expected error is assigned to guidance and freedom - it depends on the situation and domain


one of the preesentation about choice architecture in the case of using comics for language learning
for people coming from Poland and wanting to learn English the comics are in English learning.

Re: How can Behavioral and Cognitive Psychology inform Personalization, Adaptation, and Recommendation?

Posted by Zinayida Petrushyna at June 09. 2010
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