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CGM 101

What webinar
When 2007-04-06
from 12:30 to 13:30
Attendees Pete Blackshaw, Chief Marketing Officer of Nielsen BuzzMetrics
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by zina last modified 2007-03-26 13:28

How consumer empowerment and Consumer-Generated Media is shaping the media and marketing landscape, and what you can do about it.

How are empowered super consumers using blogs, boards video-sharing and other digital media platforms to influence others and impact your brand? More importantly, how can you track, understand and leverage these proliferating forms of consumer expression?

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